Content Index
1 Market Size and Development of Mobile Communication and Value-Added Mobile Communication
1.1 Scale of Mobile User and forecast
1.1.1 Number of Mobile Users (2003-2004)
1.1.2 Market Share and forecast of Mobile Carriers(2000-2004)
1.1.3 Influential Factors of Mobile User Growth
1.1.4 APRU Changes for Subscribers of Mobile Carriers
1.1.5 Monthly Increased Numbers of Mobile Users
1.2 Value-Added Mobile Data Service
1.2.1 Definition
1.2.2 Subscriber Number and Market Status
1.2.3 Value-Added Mobile Data Service of Mobile Carriers (the Numbers of SMS, MMS, WAP Users)
1.2.4 SP Market Share in SMS, MMS, WAP
1.2.5 Features and Life Cycle
1.2.6. Influential Factors
1.3 Market Size of Mobile Carriers in Various Value-Added Mobile Service
1.3.1 Market Shares of Carriers in Various Value-Added Mobile Service
1.3.2 Trends of Market Share Changes of Mobile Carriers(China Mobile, China Telecom) in Value-Added Mobile Service User Market
1.3.3 Market Size of SMS in 2003 and forecast of 2004
1.3.4 Market Size of WAP in 2003 and forecast of 2004
1.3.5 Market Size of MMS in 2003 and forecast of 2004
1.3.6 Summary of Value-Added Mobile Service Market Size in 2003
1.3.7 Advantage and Disadvantage of Mobile Carriers in Developing Value-Added Mobile Data Service
2 Development of SP in Value-Added Mobile Data Service Market
2.1Market Size of SP Value-Added Mobile Data Service
2.1.1 Market Size of SP (2001-2005)
2.1.2 Revenue of Main SP Value-Added Mobile Data Service Market
2.1.3 Market Size of SMS (2003-2004)
2.1.4 Revenue of Main SP in SMS Market
2.1.5 Revenue of Main SP in WAP Market
2.1.6 Revenue of Main SP in MMS Market
2.1.7 Influential Factors of SP in SMS Market
2.2 Value-Added Mobile Service of Main SP and their Products
2.2.1 Tencent
2.2.2 Sina
2.2.3 Netease
2.2.4 Sohu
2.2.5 TOM
2.2.6 Hl95
2.2.7 Kongzhong.Com
2.2.8 Mtone Wireless
2.2.9 Linktone.Com
2.2.10 Uniworks Technology
2.2.11 Newpalm
2.2.12 TSINGHUA-SHENXUN SCIENCE&TECHNOLOGY
2.2.13 Teltron
2.2.14 MNC
2.3 on Advantages and Disadvantages of Main SP and their Integrated Competency
2.3.1 on Advantages and Disadvantages of Main SP in Value-Added Mobile Service Market
2.3.2 on Integrated Competency of Main Value-Added Mobile Data SP
2.4 SP Suggestions on Developing Strategy of SP in Value-Added Mobile Service Market
2.4.1 Attributes of Various SP in Value-Added Mobile Service Market
2.4.2 Suggestions to SP
3 Satisfaction Rate and Need of Value-Added Mobile Data Service Users
3.1 on Aims, Modes and Expense of SMS Subscribers
3.1.1 on Aims of SMS Subscribers
3.1.2 on ARPU of SMS Subscribers at Different Ages
3.1.3 on ARPU of SMS Subscribers with Different Incomes
3.2 on Satisfaction Rate of SMS Subscribers
3.2.1 on Integrated Satisfaction Rate
3.2.2 on Cause of Dissatisfaction
3.3 Research on Satisfaction Rate of MMS Subscribers
3.3.1 on Satisfaction Rate of MMS Subscribers
3.3.2 on Reason that Subscribers don't Use MMS
3.3.3 Subscribers' Accepting Rate on MMS Price
3.4 User Research on Game Service of Mobile Phone
3.4.1 Proportion of Different Age Group that Using Mobile Phone Game Service
3.4.2 on Using Mode of Mobile Phone Game Service
3.5 on Users' Needs for Mobile Net Surfing
3.6 on Users' Needs for Mobile Localization Service
3.7 on Users' Needs for Mobile Payment Service
3.8 on End Users' Consume Behavior
3.8.1 End Users' Accepting Rate to New Things
3.8.2 End Users' Select Inclines to Settlement Methods of Data Service
3.8.3 on End Users' Payment Ability in Mobile Data Service
3.9 on Means by Which End Users Know Mobile Communication Products and Services
Addenda 1: Sample of Background
1 Gender Composing
2 Age Composing
3 Income Composing
4 Profession Composing
5 Education Composing
Addenda 2: Analysys' Data Collecting Flow and Methodology
1 General Introduction
2 Information Source
3 Research Method on Consumer Market
4 Research Methods on Markets of Various Typed- Enterprise
5 Data Flow and Method
6 Correlative Definitions and Interpretation
Graph Index
Graph 1-1-1 the Number of China's Mainland Mobile Users in 2003 and A forecast on User Number in 2004
Graph 1-1-2 Market Shares of Mobile Carriers and a forecast (2000-2004)
Graph 1-1-3 ARPU of Mobile Carriers (2001-2004)
Graph 1-1-4 Numbers of Monthly Increased Mobile Users
Graph 1-2-1 Value-Added Mobile Data Service Market (2002-2003)
Graph 1-2-2 Status of User Number of Value-Added Mobile Data Service Carriers in 2003
Graph 1-2-3 Market Share of Main SP in SMS Market
Graph 1-2-4 Market Share of Main SP in MMS Market
Graph 1-2-5 Market Share of Main SP in WAP Market
Graph 1-2-6 Attributes of Various Value-Added Mobile Service
Graph 1-2-7 Life Cycle of SMS
Graph 1-2-8 Life Cycle of MMS
Graph 1-2-9 Life Cycle of WAP
Graph 1-2-10 Life Cycle of J2ME/BREW
Graph 1-3-1 Status of User Number of China's Value-Added Mobile Data Service in 2003
Graph 1-3-2 Changes of Market Lots of Value-Added Mobile Data Service Carriers in 2003
Graph 1-3-3 Market Size of China's SMS Service in 2003
Graph 1-3-4 Market Size of China's WAP Service in 2003
Graph 1-3-5 Market Size of China's MMS Service in 2003
Graph 2-1-1 Trends forecast on the Market Size of SP Value-Added Mobile Data Service (2003-2004)
Graph 2-1-2 Revenue of Main SP Value-Added Mobile Data Service Markets
Graph 2-1-3 Market Size of SMS Service (2003-2004)
Graph 2-1-4 Revenues of Main SP SMS Markets
Graph 2-1-5 Revenues of WAP Service of the Top 5 SP in WAP Market
Graph 2-1-6 Revenues of Top 5 SP in MMS Market
Graph2-3-1 A Comparison of Advantages and Disadvantages of Leading SP in Value-Added Mobile Service Market
Graph 2-4-1 Attributes of Various SP in Value-Added Mobile Service Market
Graph 2-4-2 Developing Orientation of Various SP in Value-Added Mobile Service Market
Graph 3-1-1 Aims of SMS Subscribers
Graph 3-1-2 Expense of SMS Subscribers at Different Ages
Graph 3-1-3 Expense of SMS Subscribers with Different Incomes
Graph 3-2-1 Satisfaction Rate of SMS Subscribers
Graph 3-2-2 Cause of Subscribers' Dissatisfaction of SMS
Graph 3-3-1 Satisfaction Rate of MMS Subscribers
Graph 3-3-2 Reason that Subscribers don't Use MMS
Graph3-3-3 Subscribers' Accepting Rate on MMS Price
Graph3-4-1 Proportion of Users that Have Used Mobile Game Service
Graph3-4-2 Proportion of Different Age Group that Using Mobile Phone Game Service
Graph3-4-3 Using Mode of Mobile Phone Game Service
Graph3-5-1 Proportion of Mobile Net-Surfing Users and Reason for Not Using
Graph3-6-1 on Users' Need of Mobile Localization Service
Graph3-7-1 on Users' Need of Mobile Payment Service
Graph3-8-1 Consume Inclines of Mobile Service End Users
Graph3-8-2 Users' Inclines of Means of Settlement
Graph3-8-3 Expense for Mobile Data Service that Intending User are Willing to Pay
Graph3-9-1Means by Which Users Know Mobile Phone Data Service
Graph3-9-2 Advertising forms by Which Users Know Mobile Phone Data Service
Table Index
Table1-2-1 Features of Each Value-Added Mobile Service
Table1-3-1 Promoting and Blocking Factors for China Mobile in Developing Value-Added Mobile Data Service
Table1-3-2 Promoting and Blocking Factors for China Telecom in Developing Value-Added Mobile Data Service
Table2-1-1 Promoting and Limiting Factors for Each SP's Development in the SMS Market
Table2-1-2 Promoting and Limiting Factors for Each SP's Development in the MMS/WAP Market
Table2-2-1 Main Operations, Marketing Features and Decisive Application of Tencent
Table2-2-2 Key Competency, Features of Main Operations and Decisive Application of Sina
Table2-2-3 Features of Main Operations, Income Status and Key Competency of Eachnet
Table2-2-4 Decisive Application and its Feature of Eachnet
Table2-2-5 Key Competency, Features of Main Operations and Decisive Application of Sohu
Table2-2-6 Key Competency, Features of Main Operations and Decisive Application of TOM
Table2-2-7 Features of Main Operations, Income Status and Key Competency of Hl95
Table2-2-8 Features of Main Operations, Income Status and Key Competency of Kongzhong.Com
Table2-2-9 Decisive Application and its Feature of Kongzhong.Com
Table2-2-10 Features of Main Operations, Income Status and Key Competency of Mtone Wireless
Table2-2-11 Decisive Application and its Feature of Mtone Wireless
Table2-2-12 Decisive Application and its Feature of Linktone.Com
Table2-2-13 Key Competency, Features of Main Operations and Decisive Application of Huadong.Com.Cn
Table2-2-14 Features of Main Operations, Income Status and Key Competency of Newpalm
Table2-2-15 Decisive Application of Newpalm
Table2-3-1 Integrated Competency of Main SP in Value-Added Mobile Service Field
Table2-4-1 SWOT of Various Kinds of SP in Value-Added Mobile Service Market
Table2-4-2 Suggestions on the Development Strategy of Various Kinds of SP in Value-Added Mobile Service Market
Table2-4-3 Suggestions on SP’s Strategy in Entering Various Value-Added Mobile Service Market
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年份 |
页数 |
中文版报价 |
出版日期 |
|
2004 |
90页 |
10000元 |
1月 |
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